Ecommerce Design Mistakes to Avoid

As online shoppers become spoiled for choice and options, it is increasingly important to make the shopping experience as easy and smooth as you can. Customers who experience a dissatisfying and confusing shopping experience may abandon their carts and leave negative reviews which will convince others to steer clear of the store.

These design mistakes can have serious consequences on your sales. Fortunately, most of them are preventable with a little careful planning.

Low-Quality Images

No one wants to purchase something that doesn’t do it justice. It is crucial to have high-quality images on your ecommerce website. Images that aren’t of the highest quality can not only deter customers, but it can also harm your brand’s reputation.

We do not offer a Guest Checkout Option

Another mistake that is often made is not offering an option for guests to checkout. This could deter potential customers from making purchases on your website. Many customers are uncomfortable when asked to sign up for an account, particularly when they have to provide their personal details, such as their email address. Instead, you should allow your customers to sign up via their social media accounts to ease the process and minimize their privacy concerns.

Another major ecommerce design blunder is having a messy and disorganized menu structure. It is important to plan out the layout of each page on your site to ensure that navigation is intuitive and convenient. Make sure that every page is organized based on the type of content contained and makes it easy for your customers to locate what they are looking for.

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